When they make purchases or sign up for subscriptions
The adult toy industry is interested in research because it helps them to understand the needs of their customers. They want to know what kinds of toys are popular, what kind of materials are preferred, which colors are most appealing--and how people use their delicate long distance remote vibrator.The best way for them to collect this information is through surveys and questionnaires that customers fill out when they make purchases or sign up for subscriptions. This makes sense: after all, you're already there! You've already made some kind of commitment (whether it's paying cash or signing up for a credit card), so why not take advantage of it?But what information should be collected from your customers? It depends on what type of business you have and what kind of data would be useful in achieving your goals as an entrepreneur in the sex industry--but here are some examples.
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