Adult toys are a multi-billion dollar industry
Adult toys are a multi-billion dollar industry. That's a lot of money to be made, and it's no surprise that the adult toy industry has an appetite for research. They want to know what customers want and how they can improve their products and services.The adult toy industry is interested in data because it helps them understand their customers better--and therefore sell more toys! They collect information on everything from latex-free vibrators for long distance couples performance (how well do they work?) to user satisfaction (do people like using this toy?).Data comes in many forms: survey responses, purchase history data from retailers or online stores like Amazon or Ebay; reviews left by users on social media sites such as Twitter or Reddit; even photos posted by customers showing off their new purchases!
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